Wednesday 23 May 2007

Top of the Ads

Last week Campaign magazine included a feature called “The Ten Ads That Changed Advertising” as voted by senior figures in the industry.

Whilst these ads may not necessarily be the best ever created, the've certainly changed the way that industry works and thinks... In chronological order, they are:


1. Gibbs SR Toothpaste, 1955 – the first ad to ever air on British TV

2. Volkswagen - Think Small ,1962 – because it went against all the prior rules of how to sell

3. Coca-Cola - Hilltop, 1971 – for the breathtaking appropriation of love and tolerance by a brand

4. Benson & Hedges - Iguana, 1978 – enigmantic, utterly compelling … opened up a new (and surreal) palette to advertisers

5. The Conservative Party - Labour Isn’t Working, 1979 – changed the way agencies (and political parties) thought about and used advertising

6. British Airways - Manhattan, 1983 – the first ad to straddle the corporate/consumer divide

7. Apple - 1984, 1984 – demonstrated that impact can be more effective than exposure

8. Levi’s - Launderette, 1986 – changed the way advertising thought about music

9. Playtex -Hello Boys, 1994 – the moment when advertising realised what PR could do for a campaign

10. BMW USA - BMWfilms.com, 2001 – demonstrated that the internet was a viable alternative to television and, that if the content is good enough, viewers will seek it out.

Posted By: Davey

Thursday 17 May 2007

Big Bites

I’ve had these ads on my desktop for a very long time now; if you’ve not seen them before, they were created by the agency Jung von Matt in Germany to promote a product called Stop n’ Grow. It’s a great example of ambient media in action - using plastic carrier bags

Stop n’ Grow is a product you can apply to your fingernails; apparently they taste so damn awful that no nail biter would ever consider sticking their fingers in their mouths again!

Bringing the biting concept forward to the grandest scale, check out this ad created by Demner, Merlicek & Bergmann for an chain of motorway restaurants called Oldtimer in Austria…

Posted By: Yvette

Now Wash Your Hair!

Check out this ambient media ad for the new CLEAR brand of anti-dandruff shampoo in Thailand.

The concept uses a giant print of someone’s head, with long flowing black hair. Upon the print, they’ve attached hundreds of little sticky white tabs, which of course resemble dandruff from a distance.

The tabs feature copy that reads: ‘Remove to get 10% off CLEAR anti-dandruff Shampoo’.

What a great way of engaging the audience with the benefit of the product – whilst also providing them with an incentive to buy.

Posted By: Davey

Wednesday 16 May 2007

Pick Your Nose!

Look at this use of ambient media promoting Toronto Plastic Surgery; with a perfectly shaped nose printed onto the side of a coffee cup, it gives the impression a nose job is just as quick and easy to achive.

A nice idea, but it'll only work if you drink from the cup in exactly the right position... and of course if you're going to do that you're probably very, very insecure about the way you look!

The idea below is much better, using the concept above for party laughs - available in packs of 24, with an assortment of differnt noses for both sexs... go on: pick your nose!

Posted By: Yvette

Tuesday 15 May 2007

Letterbox BAFTA

DKPM have once again been appointed as brand partners for the 2007 British Academy Video Games Awards.

Last year we sent the Direct Marketing mailer below to key people in the European Games markets as invitations to the prestigious event.

Using digital print production, we were able to seemingly engrave the recipients name on the base of the award.


Thanks to us; win or lose - everyone had the honour of taking a BAFTA home with them! Look closely, you’ll see my name on this one…

Posted By: Dan

Stuff the Web into a Single Screen!

So you never miss out on another post, be sure to add our very own RSS Feed

Posted By: Davey

Friday 11 May 2007

Sign of the Times

TIME Magazine featured a special cover for its Dec 25, 2006 to Jan 1, 2007 Person of the Year edition. The Person of the Year was you!

Yes, that’s right, you! The magazine celebrated the
Web 2.0 revolution for bringing together the contributions of millions of people and making them matter.

User generated content; things such as this
Blog, MySpace, YouTube and Wikipedia are all about community and collaboration – people like you and me sharing the things we feel matter with each other through the computer screen.

Driving the idea that it’s you who will shape the future of the information age, the magazine cover uses a reflective panel in the format of a computer screen.


To create the cover, Time Magazine had to especially commission in secret 6,965,000 pieces of reflective Mylar film!

Posted By:
Dan

Wednesday 9 May 2007

Monkey On The Roof!

Check out the Arctic Monkey's music promo for 'Leave Before The Lights Come On', which just happens to be filmed on the rooftop of DKPM North!

A lot of shoes fell past the office windows that day!

Posted By: Davey

DKPM - Sing The Hits!

At DKPM, we’ve created the new graphic identity, packaging designs and point of sale materials for the latest Sony Playstation SingStar game – SingStar: Pop Hits.

They are in stores ‘now’ throughout Europe, Australia and New Zealand, so be sure to head down to your nearest retailer and pick up this fantastic fun game!

This SingStar game has all sorts of music for all music lovers. So, why not buy two copies; one to play and one to hang on your wall?

Posted By: Dan

Digital Beings

Lovebytes 2007 is an International Festival of Digital Art & Media, bringing together outstanding creative work from the fields of music, film, art and design.

This year’s theme is ‘Process’ and focuses on the creative and technical systems involved in creating art with computers and digital technologies.

The cute little character’s you can see in the image below have been appearing on postcards all around Sheffield, branding the festival and digital technology with a warm, soft, fuzzy identity. But how does this tie in with ‘Process’?

Matt Pyke of
Universal Everything explains that each character is unique, and there are 20,000 of them out there! They have all been grown from a single ‘seed’, using a program which spawns different creature designs automatically through variations in parameters such as hair, colour, shape and size – it’ll even generate the characters’ own unique name.


Posted By: Yvette

Treadmills… Ok Go

I love the simplicity of this music video Ok Go. The concept is inventive and executed to perfection – the music, the outfits, the comic timing and the general child-like larking about make for a compelling watch – it really makes you want to join in!

In fact, let me at the gym so I can have a go (there’s a first time for everything…)!


Posted By: Clare

Jewish Museum

My sister in Law an architect and she said you can't go to berlin without seeing the Jewish Museum museum. How right she was.

It’s probably one of the best pieces of Architecture I’ve ever visited, both aesthetically and emotionally. It was designed by
Daniel Libeskind, and architecturally, A very brave building symbolising a very delicate subject.

The building is very distinctive - blurring the lines between architecture and sculpture. It’s not designed to fulfill any functional requirements. Its purpose is to create a series of provocative and symbolic spaces that tell the story of the Jewish people in Germany.

Posted By: Matt

Under The Pier Show

If you want to see something completely unique, pay a visit to the The Under The Pier Show, on Southwold Pier in Suffolk.

It’s the brainchild and life-long ambition of
Tim Hunkin and features a collection of mad homemade coin-op machines and rides built by a handful of dedicated enthusiasts. There’s nothing quite like it!

Try having your photo taken in an
Expressive Photo Booth; walking the dog with the Rent-A-Dog, crossing the road as a zimmer frame assisted granny in the Mobility Masterclass, or having your brain washed in the BrainWasher...

Rent-A-Dog


Mobility Masterclass

Posted By: Dan

Beachside Brew

Southwold, on the Suffolk coast, is the home of the longstanding Adnams Brewery. This brand markets itself wonderfully, capturing the essence of timelessness and long sunny days by the sea.

The tranquility of a small fishing town is reflected in their strong visual identity.

Just look at the high production values and the quality of illustration in their promo cards...

Check out the ingenious design they’ve used to package three beers together with a pint glass – it makes a perfect gift! They also have a Broadside Beer flavoured run of Kettle Chips, mmmm delicious!


Posted By: Dan

Transformers Go Off-Road

Nissan have released an amazing high concept TV ad for their 4WD vehicles – Naturally Capable.

The vehicle in question metamorphosis into a series of robotic animals to show how it naturally copes with different off-road terrains.

What an amazing ad! Now where's the button that lets my car do that?


Posted By: Richard

Furtive Fashion

If you’ve gone to the beach and wanted to find some way to stash your valuables, without having to lug a bag around or find an elusive bikini with pockets, then these may be the answer.

These flip-flops, from premium surf brand Reef feature discrete slide away drawers in the soles. Not sure how waterproof they are, but you can check out the range in more detail here.



Posted By: Linda

Curb It Larry

I want to get the world watching Curb your Enthusiasm, there can’t be too many people left now - it’s one of the funniest shows on TV.

It’s loosely based on
Larry David’s real life as the semi-retired creator of hit TV show Seinfeld.

Many scenarios are drawn from his own personal experiences; and also unconventionally, rather than using scripts, the show is based on story outlines and the actors’ own improvisations for dialogue

Check out the clip below for a taster; get yourself a season box set and say goodbye to the weekend.

Posted By: Dan

Infomercial Insects

How do you promote a sugar free sweetener in a new and interesting way? The Ad agency Rediffusion DYR based in Bangalore, India has come up with an unusual but impressive answer…

They placed plane white ad space on trees and coated outlines of sweet foods - including cupcakes and lollypops using the sweetener itself. Real live ants, known for their love of sweet sugars gathered from all around onto the outlines, making them visible for all to see.

Click on the image below, it'll link to the video so you can see the full effect…

Posted By: Davey