Top of the Ads

Last week Campaign magazine included a feature called “The Ten Ads That Changed Advertising” as voted by senior figures in the industry.

Whilst these ads may not necessarily be the best ever created, the've certainly changed the way that industry works and thinks... In chronological order, they are:


1. Gibbs SR Toothpaste, 1955 – the first ad to ever air on British TV

2. Volkswagen - Think Small ,1962 – because it went against all the prior rules of how to sell

3. Coca-Cola - Hilltop, 1971 – for the breathtaking appropriation of love and tolerance by a brand

4. Benson & Hedges - Iguana, 1978 – enigmantic, utterly compelling … opened up a new (and surreal) palette to advertisers

5. The Conservative Party - Labour Isn’t Working, 1979 – changed the way agencies (and political parties) thought about and used advertising

6. British Airways - Manhattan, 1983 – the first ad to straddle the corporate/consumer divide

7. Apple - 1984, 1984 – demonstrated that impact can be more effective than exposure

8. Levi’s - Launderette, 1986 – changed the way advertising thought about music

9. Playtex -Hello Boys, 1994 – the moment when advertising realised what PR could do for a campaign

10. BMW USA - BMWfilms.com, 2001 – demonstrated that the internet was a viable alternative to television and, that if the content is good enough, viewers will seek it out.

Posted By: Davey

Stuff the Web into a Single Screen!

So you never miss out on another post, be sure to add our very own RSS Feed

Posted By: Davey

Sign of the Times

TIME Magazine featured a special cover for its Dec 25, 2006 to Jan 1, 2007 Person of the Year edition. The Person of the Year was you!

Yes, that’s right, you! The magazine celebrated the Web 2.0 revolution for bringing together the contributions of millions of people and making them matter.

User generated content; things such as this Blog, MySpace, YouTube and Wikipedia are all about community and collaboration – people like you and me sharing the things we feel matter with each other through the computer screen.

Driving the idea that it’s you who will shape the future of the information age, the magazine cover uses a reflective panel in the format of a computer screen.

To create the cover, Time Magazine had to especially commission in secret 6,965,000 pieces of reflective Mylar film!

Posted By: Dan

Digital Beings

Lovebytes 2007 is an International Festival of Digital Art & Media, bringing together outstanding creative work from the fields of music, film, art and design.

This year’s theme is ‘Process’ and focuses on the creative and technical systems involved in creating art with computers and digital technologies.

The cute little character’s you can see in the image below have been appearing on postcards all around Sheffield, branding the festival and digital technology with a warm, soft, fuzzy identity. But how does this tie in with ‘Process’?

Matt Pyke of Universal Everything explains that each character is unique, and there are 20,000 of them out there! They have all been grown from a single ‘seed’, using a program which spawns different creature designs automatically through variations in parameters such as hair, colour, shape and size – it’ll even generate the characters’ own unique name.


Posted By: Yvette

Under The Pier Show

If you want to see something completely unique, pay a visit to the The Under The Pier Show, on Southwold Pier in Suffolk.

It’s the brainchild and life-long ambition of Tim Hunkin and features a collection of mad homemade coin-op machines and rides built by a handful of dedicated enthusiasts. There’s nothing quite like it!

Try having your photo taken in an Expressive Photo Booth; walking the dog with the Rent-A-Dog, crossing the road as a zimmer frame assisted granny in the Mobility Masterclass, or having your brain washed in the BrainWasher...

Rent-A-Dog

Mobility Masterclass

Posted By: Dan

Spread your Brand

Truth that you can put your name on absolutely anything…

How about a slice of DKPM in the morning?

Posted by: Richard

Mixmeister

I like Mixmeister as it lets me make great mix tapes without having to faff around on my decks!

Posted By: Dan

Got a Light?

Check out these lights, they plug straight into the tops of 9V battery cells! So simple, so cool, why hasn’t anyone though of this before?

Who knows where you can buy one? If you see any, let us know!

Posted By: Bew