Feel right at home with MFI

When these television ads launched I was hooked and thought they were hilarious. M&C Saatchi asked what actually goes on in kitchens, bedrooms and bathrooms. They wanted to show that MFI’s designs reflect real people, real lives and real needs – they certainly do that. However, the recent discussion about the campaign being too negative is a fair point. Where’s the loving couple in the kitchen… or the big family getting on well? – Because we do sometimes you know?! Even so, they are attention grabbing and really very funny.

Posted by: Jemma

Top of the Ads

Last week Campaign magazine included a feature called “The Ten Ads That Changed Advertising” as voted by senior figures in the industry.

Whilst these ads may not necessarily be the best ever created, the've certainly changed the way that industry works and thinks... In chronological order, they are:


1. Gibbs SR Toothpaste, 1955 – the first ad to ever air on British TV

2. Volkswagen - Think Small ,1962 – because it went against all the prior rules of how to sell

3. Coca-Cola - Hilltop, 1971 – for the breathtaking appropriation of love and tolerance by a brand

4. Benson & Hedges - Iguana, 1978 – enigmantic, utterly compelling … opened up a new (and surreal) palette to advertisers

5. The Conservative Party - Labour Isn’t Working, 1979 – changed the way agencies (and political parties) thought about and used advertising

6. British Airways - Manhattan, 1983 – the first ad to straddle the corporate/consumer divide

7. Apple - 1984, 1984 – demonstrated that impact can be more effective than exposure

8. Levi’s - Launderette, 1986 – changed the way advertising thought about music

9. Playtex -Hello Boys, 1994 – the moment when advertising realised what PR could do for a campaign

10. BMW USA - BMWfilms.com, 2001 – demonstrated that the internet was a viable alternative to television and, that if the content is good enough, viewers will seek it out.

Posted By: Davey

Monkey On The Roof!

Check out the Arctic Monkey's music promo for 'Leave Before The Lights Come On', which just happens to be filmed on the rooftop of DKPM North!

A lot of shoes fell past the office windows that day!

Posted By: Davey

Treadmills… Ok Go

I love the simplicity of this music video Ok Go. The concept is inventive and executed to perfection – the music, the outfits, the comic timing and the general child-like larking about make for a compelling watch – it really makes you want to join in!

In fact, let me at the gym so I can have a go (there’s a first time for everything…)!

Posted By: Clare

Under The Pier Show

If you want to see something completely unique, pay a visit to the The Under The Pier Show, on Southwold Pier in Suffolk.

It’s the brainchild and life-long ambition of Tim Hunkin and features a collection of mad homemade coin-op machines and rides built by a handful of dedicated enthusiasts. There’s nothing quite like it!

Try having your photo taken in an Expressive Photo Booth; walking the dog with the Rent-A-Dog, crossing the road as a zimmer frame assisted granny in the Mobility Masterclass, or having your brain washed in the BrainWasher...

Rent-A-Dog

Mobility Masterclass

Posted By: Dan

Transformers Go Off-Road

Nissan have released an amazing high concept TV ad for their 4WD vehicles – Naturally Capable.

The vehicle in question metamorphosis into a series of robotic animals to show how it naturally copes with different off-road terrains.

What an amazing ad! Now where's the button that lets my car do that?

Posted By: Richard

Curb It Larry

I want to get the world watching Curb your Enthusiasm, there can’t be too many people left now - it’s one of the funniest shows on TV.

It’s loosely based on Larry David’s real life as the semi-retired creator of hit TV show Seinfeld.

Many scenarios are drawn from his own personal experiences; and also unconventionally, rather than using scripts, the show is based on story outlines and the actors’ own improvisations for dialogue

Check out the clip below for a taster; get yourself a season box set and say goodbye to the weekend.

Posted By: Dan

Infomercial Insects

How do you promote a sugar free sweetener in a new and interesting way? The Ad agency Rediffusion DYR based in Bangalore, India has come up with an unusual but impressive answer…

They placed plane white ad space on trees and coated outlines of sweet foods - including cupcakes and lollypops using the sweetener itself. Real live ants, known for their love of sweet sugars gathered from all around onto the outlines, making them visible for all to see.

Click on the image below, it'll link to the video so you can see the full effect…

Posted By: Davey

Terry Tate: Office Linebacker

This is one of a series of TV ads created for Reebok, based on the premise of hiring an office linebacker to increase workplace productivity.

Terry Tate, was first shown at Super Bowl XXXVII. The short films feature Lester Speight as "Terrible" Terry Tate, an American Football linebacker who "gives out the pain" to those in the office who don't obey the rules.

This has gone down a storm in America, even Reebok UK made an episode!

Sexual innuendo and strong language is incorporated throughout. So if you're listening in the office, you may want to turn your speakers down a little...

Posted By: Bew

Fast as Schnell

Check out this Business Week article revealing the principles that drive hot Miami ad agency Crispin Porter + Bogusky and how there’re reviving the flagging VW brand across America with the help of German dominatrix Miss Helga … Read the article here.

Helga implores drivers of tuned cars to "Unpimp Your Auto", poking fun at the way other cars are souped up by local garages, whilst the VW GTi, is ‘pre-tuned’ for performance in Germany.

The tied-in online test drive won a Cannes Lion. After choosing various options for your GTi, Helga goes for a test drive with you and seductively comments on each item you've chosen...

You can learn more about Helga on her amusing MySpace page.

Check out the video below, and experience your own test drive on the VW website.

Posted By: Dan