Infomercial Insects

How do you promote a sugar free sweetener in a new and interesting way? The Ad agency Rediffusion DYR based in Bangalore, India has come up with an unusual but impressive answer…

They placed plane white ad space on trees and coated outlines of sweet foods - including cupcakes and lollypops using the sweetener itself. Real live ants, known for their love of sweet sugars gathered from all around onto the outlines, making them visible for all to see.

Click on the image below, it'll link to the video so you can see the full effect…

Posted By: Davey