Big Bites

I’ve had these ads on my desktop for a very long time now; if you’ve not seen them before, they were created by the agency Jung von Matt in Germany to promote a product called Stop n’ Grow. It’s a great example of ambient media in action - using plastic carrier bags

Stop n’ Grow is a product you can apply to your fingernails; apparently they taste so damn awful that no nail biter would ever consider sticking their fingers in their mouths again!

Bringing the biting concept forward to the grandest scale, check out this ad created by Demner, Merlicek & Bergmann for an chain of motorway restaurants called Oldtimer in Austria…

Posted By: Yvette

Now Wash Your Hair!

Check out this ambient media ad for the new CLEAR brand of anti-dandruff shampoo in Thailand.

The concept uses a giant print of someone’s head, with long flowing black hair. Upon the print, they’ve attached hundreds of little sticky white tabs, which of course resemble dandruff from a distance.

The tabs feature copy that reads: ‘Remove to get 10% off CLEAR anti-dandruff Shampoo’.

What a great way of engaging the audience with the benefit of the product – whilst also providing them with an incentive to buy.

Posted By: Davey

Pick Your Nose!

Look at this use of ambient media promoting Toronto Plastic Surgery; with a perfectly shaped nose printed onto the side of a coffee cup, it gives the impression a nose job is just as quick and easy to achive.

A nice idea, but it'll only work if you drink from the cup in exactly the right position... and of course if you're going to do that you're probably very, very insecure about the way you look!

The idea below is much better, using the concept above for party laughs - available in packs of 24, with an assortment of differnt noses for both sexs... go on: pick your nose!

Posted By: Yvette

Mini Yo-Yo

As a Mini driver, I have a fond spot for the Mini. The ground breaking ‘Mini Adventure’ campaign introduced the new Mini to the world and successfully re-launched the brand… I’ve been hooked ever since.

Current marketing activity has seen no decline in innovative new ideas or spectacle; check out the image below, seen in Milan…

This massive billboard shows a hand with a long string attached to it and full size Mini dangling at bottom! What makes this ad really special is that the car moves vertically up and down the string on invisible rails, as if it were a yo-yo!

This ad truly conveys the ‘small and fun’ brand values on a gigantic scale!

Posted By: Davey