Now Wash Your Hair!

Check out this ambient media ad for the new CLEAR brand of anti-dandruff shampoo in Thailand.

The concept uses a giant print of someone’s head, with long flowing black hair. Upon the print, they’ve attached hundreds of little sticky white tabs, which of course resemble dandruff from a distance.

The tabs feature copy that reads: ‘Remove to get 10% off CLEAR anti-dandruff Shampoo’.

What a great way of engaging the audience with the benefit of the product – whilst also providing them with an incentive to buy.

Posted By: Davey