Mini Yo-Yo

As a Mini driver, I have a fond spot for the Mini. The ground breaking ‘Mini Adventure’ campaign introduced the new Mini to the world and successfully re-launched the brand… I’ve been hooked ever since.

Current marketing activity has seen no decline in innovative new ideas or spectacle; check out the image below, seen in Milan…

This massive billboard shows a hand with a long string attached to it and full size Mini dangling at bottom! What makes this ad really special is that the car moves vertically up and down the string on invisible rails, as if it were a yo-yo!

This ad truly conveys the ‘small and fun’ brand values on a gigantic scale!

Posted By: Davey