Monday 6 August 2007

Feel right at home with MFI



When these television ads launched I was hooked and thought they were hilarious. M&C Saatchi asked what actually goes on in kitchens, bedrooms and bathrooms. They wanted to show that MFI’s designs reflect real people, real lives and real needs – they certainly do that. However, the recent discussion about the campaign being too negative is a fair point. Where’s the loving couple in the kitchen… or the big family getting on well? – Because we do sometimes you know?! Even so, they are attention grabbing and really very funny.


Posted by: Jemma

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