Fast as Schnell
Check out this Business Week article revealing the principles that drive hot Miami ad agency Crispin Porter + Bogusky and how there’re reviving the flagging VW brand across America with the help of German dominatrix Miss Helga … Read the article here.
Helga implores drivers of tuned cars to "Unpimp Your Auto", poking fun at the way other cars are souped up by local garages, whilst the VW GTi, is ‘pre-tuned’ for performance in Germany.
The tied-in online test drive won a Cannes Lion. After choosing various options for your GTi, Helga goes for a test drive with you and seductively comments on each item you've chosen...
You can learn more about Helga on her amusing MySpace page.
Check out the video below, and experience your own test drive on the VW website.
Helga implores drivers of tuned cars to "Unpimp Your Auto", poking fun at the way other cars are souped up by local garages, whilst the VW GTi, is ‘pre-tuned’ for performance in Germany.
The tied-in online test drive won a Cannes Lion. After choosing various options for your GTi, Helga goes for a test drive with you and seductively comments on each item you've chosen...
You can learn more about Helga on her amusing MySpace page.
Check out the video below, and experience your own test drive on the VW website.
Posted By: Dan
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