Now Wash Your Hair!

Check out this ambient media ad for the new CLEAR brand of anti-dandruff shampoo in Thailand.

The concept uses a giant print of someone’s head, with long flowing black hair. Upon the print, they’ve attached hundreds of little sticky white tabs, which of course resemble dandruff from a distance.

The tabs feature copy that reads: ‘Remove to get 10% off CLEAR anti-dandruff Shampoo’.

What a great way of engaging the audience with the benefit of the product – whilst also providing them with an incentive to buy.

Posted By: Davey

Pick Your Nose!

Look at this use of ambient media promoting Toronto Plastic Surgery; with a perfectly shaped nose printed onto the side of a coffee cup, it gives the impression a nose job is just as quick and easy to achive.

A nice idea, but it'll only work if you drink from the cup in exactly the right position... and of course if you're going to do that you're probably very, very insecure about the way you look!

The idea below is much better, using the concept above for party laughs - available in packs of 24, with an assortment of differnt noses for both sexs... go on: pick your nose!

Posted By: Yvette

Letterbox BAFTA

DKPM have once again been appointed as brand partners for the 2007 British Academy Video Games Awards.

Last year we sent the Direct Marketing mailer below to key people in the European Games markets as invitations to the prestigious event.

Using digital print production, we were able to seemingly engrave the recipients name on the base of the award.

Thanks to us; win or lose - everyone had the honour of taking a BAFTA home with them! Look closely, you’ll see my name on this one…

Posted By: Dan

Stuff the Web into a Single Screen!

So you never miss out on another post, be sure to add our very own RSS Feed

Posted By: Davey

Sign of the Times

TIME Magazine featured a special cover for its Dec 25, 2006 to Jan 1, 2007 Person of the Year edition. The Person of the Year was you!

Yes, that’s right, you! The magazine celebrated the Web 2.0 revolution for bringing together the contributions of millions of people and making them matter.

User generated content; things such as this Blog, MySpace, YouTube and Wikipedia are all about community and collaboration – people like you and me sharing the things we feel matter with each other through the computer screen.

Driving the idea that it’s you who will shape the future of the information age, the magazine cover uses a reflective panel in the format of a computer screen.

To create the cover, Time Magazine had to especially commission in secret 6,965,000 pieces of reflective Mylar film!

Posted By: Dan

Monkey On The Roof!

Check out the Arctic Monkey's music promo for 'Leave Before The Lights Come On', which just happens to be filmed on the rooftop of DKPM North!

A lot of shoes fell past the office windows that day!

Posted By: Davey

DKPM - Sing The Hits!

At DKPM, we’ve created the new graphic identity, packaging designs and point of sale materials for the latest Sony Playstation SingStar game – SingStar: Pop Hits.

They are in stores ‘now’ throughout Europe, Australia and New Zealand, so be sure to head down to your nearest retailer and pick up this fantastic fun game!

This SingStar game has all sorts of music for all music lovers. So, why not buy two copies; one to play and one to hang on your wall?

Posted By: Dan

Digital Beings

Lovebytes 2007 is an International Festival of Digital Art & Media, bringing together outstanding creative work from the fields of music, film, art and design.

This year’s theme is ‘Process’ and focuses on the creative and technical systems involved in creating art with computers and digital technologies.

The cute little character’s you can see in the image below have been appearing on postcards all around Sheffield, branding the festival and digital technology with a warm, soft, fuzzy identity. But how does this tie in with ‘Process’?

Matt Pyke of Universal Everything explains that each character is unique, and there are 20,000 of them out there! They have all been grown from a single ‘seed’, using a program which spawns different creature designs automatically through variations in parameters such as hair, colour, shape and size – it’ll even generate the characters’ own unique name.


Posted By: Yvette

Treadmills… Ok Go

I love the simplicity of this music video Ok Go. The concept is inventive and executed to perfection – the music, the outfits, the comic timing and the general child-like larking about make for a compelling watch – it really makes you want to join in!

In fact, let me at the gym so I can have a go (there’s a first time for everything…)!

Posted By: Clare

Jewish Museum

My sister in Law an architect and she said you can't go to berlin without seeing the Jewish Museum museum. How right she was.

It’s probably one of the best pieces of Architecture I’ve ever visited, both aesthetically and emotionally. It was designed by Daniel Libeskind, and architecturally, A very brave building symbolising a very delicate subject.

The building is very distinctive - blurring the lines between architecture and sculpture. It’s not designed to fulfill any functional requirements. Its purpose is to create a series of provocative and symbolic spaces that tell the story of the Jewish people in Germany.

Posted By: Matt

Under The Pier Show

If you want to see something completely unique, pay a visit to the The Under The Pier Show, on Southwold Pier in Suffolk.

It’s the brainchild and life-long ambition of Tim Hunkin and features a collection of mad homemade coin-op machines and rides built by a handful of dedicated enthusiasts. There’s nothing quite like it!

Try having your photo taken in an Expressive Photo Booth; walking the dog with the Rent-A-Dog, crossing the road as a zimmer frame assisted granny in the Mobility Masterclass, or having your brain washed in the BrainWasher...

Rent-A-Dog

Mobility Masterclass

Posted By: Dan

Beachside Brew

Southwold, on the Suffolk coast, is the home of the longstanding Adnams Brewery. This brand markets itself wonderfully, capturing the essence of timelessness and long sunny days by the sea.

The tranquility of a small fishing town is reflected in their strong visual identity.
Just look at the high production values and the quality of illustration in their promo cards...

Check out the ingenious design they’ve used to package three beers together with a pint glass – it makes a perfect gift! They also have a Broadside Beer flavoured run of Kettle Chips, mmmm delicious!

Posted By: Dan

Transformers Go Off-Road

Nissan have released an amazing high concept TV ad for their 4WD vehicles – Naturally Capable.

The vehicle in question metamorphosis into a series of robotic animals to show how it naturally copes with different off-road terrains.

What an amazing ad! Now where's the button that lets my car do that?

Posted By: Richard

Furtive Fashion

If you’ve gone to the beach and wanted to find some way to stash your valuables, without having to lug a bag around or find an elusive bikini with pockets, then these may be the answer.

These flip-flops, from premium surf brand Reef feature discrete slide away drawers in the soles. Not sure how waterproof they are, but you can check out the range in more detail here.



Posted By: Linda

Curb It Larry

I want to get the world watching Curb your Enthusiasm, there can’t be too many people left now - it’s one of the funniest shows on TV.

It’s loosely based on Larry David’s real life as the semi-retired creator of hit TV show Seinfeld.

Many scenarios are drawn from his own personal experiences; and also unconventionally, rather than using scripts, the show is based on story outlines and the actors’ own improvisations for dialogue

Check out the clip below for a taster; get yourself a season box set and say goodbye to the weekend.

Posted By: Dan

Infomercial Insects

How do you promote a sugar free sweetener in a new and interesting way? The Ad agency Rediffusion DYR based in Bangalore, India has come up with an unusual but impressive answer…

They placed plane white ad space on trees and coated outlines of sweet foods - including cupcakes and lollypops using the sweetener itself. Real live ants, known for their love of sweet sugars gathered from all around onto the outlines, making them visible for all to see.

Click on the image below, it'll link to the video so you can see the full effect…

Posted By: Davey

Arctic Monkeys outsell the entire chart!

On its first day of release, the Artic Monkey’s ‘Favourite Worst Nightmare’ sold more copies than the rest of the UK's Top 20 added together!

The Sheffield band are outselling last week’s No1, Avril Lavigne’s 'The Best Damn Thing', by ten copies to one.

This is a real testament to the popularity of their music. The band do their talking though their lyrics, rather than the typical promotional trail of TV and radio that hype new album launches...

Posted By: Davey

Mini Yo-Yo

As a Mini driver, I have a fond spot for the Mini. The ground breaking ‘Mini Adventure’ campaign introduced the new Mini to the world and successfully re-launched the brand… I’ve been hooked ever since.

Current marketing activity has seen no decline in innovative new ideas or spectacle; check out the image below, seen in Milan…

This massive billboard shows a hand with a long string attached to it and full size Mini dangling at bottom! What makes this ad really special is that the car moves vertically up and down the string on invisible rails, as if it were a yo-yo!

This ad truly conveys the ‘small and fun’ brand values on a gigantic scale!

Posted By: Davey

Online for The White House

Spotted an article on Brand Republic, it’s a clear sign of times and the web’s growing power and influence. The next US Presidential race could feature public online debates between Democrats Hillary Clinton and Barack Obama, and Republicans John McCain and Mitt Romney…!

As the internet become more deep-rooted in our culture and society, you can expect political online activity to become far more common. Check out the full article here.

ThinkProgress is keeping track of all the 2008 Presidential candidates’ online activities with a side by side comparison. It’ll be interesting to see if those who have a greater online presence will generate a higher turnout in votes.

We’ll find out for sure in 2008.

Posted By: Clare

Because of the Times

Nashville-based Kings of Leon are doing a UK tour in support of their new album 'Because of the Times'. They played at the Doncaster Dome on 23rd April '07.

I knew they were a great live band, but found out that was an understatement when I went to see their sold-out gig last night at the Doni Dome. It was an absolutely awesome show and the crowd was mental.

If you get the chance to see them live on this tour, don't miss it.

Poster By: Bew

Terry Tate: Office Linebacker

This is one of a series of TV ads created for Reebok, based on the premise of hiring an office linebacker to increase workplace productivity.

Terry Tate, was first shown at Super Bowl XXXVII. The short films feature Lester Speight as "Terrible" Terry Tate, an American Football linebacker who "gives out the pain" to those in the office who don't obey the rules.

This has gone down a storm in America, even Reebok UK made an episode!

Sexual innuendo and strong language is incorporated throughout. So if you're listening in the office, you may want to turn your speakers down a little...

Posted By: Bew

Fast as Schnell

Check out this Business Week article revealing the principles that drive hot Miami ad agency Crispin Porter + Bogusky and how there’re reviving the flagging VW brand across America with the help of German dominatrix Miss Helga … Read the article here.

Helga implores drivers of tuned cars to "Unpimp Your Auto", poking fun at the way other cars are souped up by local garages, whilst the VW GTi, is ‘pre-tuned’ for performance in Germany.

The tied-in online test drive won a Cannes Lion. After choosing various options for your GTi, Helga goes for a test drive with you and seductively comments on each item you've chosen...

You can learn more about Helga on her amusing MySpace page.

Check out the video below, and experience your own test drive on the VW website.

Posted By: Dan

When is an Ad Agency not an Ad Agency?

Anomaly is an ad agency with a difference: it’s not driven to make ads, it’s driven to solve business problems with the very best solutions they can think of; whatever they may be.

This may seem like a creative free-for-all, but you’ll be surprised to know that if their ideas don’t increase their Client’s sales, they simply won’t get paid.

Anomaly is only paid in equity proportional to the sales that their solutions create.

Check out Anomaly’s website for more info… www.anomalynyc.com

Posted By: Dan

Funky Brochure

I picked up this funky brochure for sleek Italian brand Patrizia Pepe from a shop down Ecclesall Road in Sheffield.

I love the way it’s made from one continuous sheet, folded up to create the individual pages. The glossy photography is lush and the embossed spot UV cover makes this a quality piece of design.

Posted By: Yvette

Doodle Disks

Datawrite specialise in recordable CD and DVD discs. They create a range of on-body disc designs and recently launched a competition to help British art students achieve worldwide exposure.

The 10 winning artists have had their work published on a new range of discs called Scribbles, which all look great.

Posted By: Linda

When the Clouds Clear

Charlie Alex March’s ‘When the Clouds Clear’ EP, 3″ CD, with a limited edition print by Yokoland.

It’s such an interesting format for CD packaging and it experiments with the boundaries of print.

It's great to have something tangable, rather than a software file. I really like it and I’m never opening it!


Posted By: Matt

A Breath of Fresh Air

Forget strong coffee; apparently the best thing to give you energy and drive is a blast of pure oxygen!

‘Oxy Fit’ provide cans of 99.5 % medically pure oxygen from Switzerland. They say it will help you to combat the effects of stress, exhaustion and fatigue, making you feel better and get through a stressful day.

Oxy Fit even let you brand their cans; it’s already been used as a promotional giveaway for the likes of Panasonic, Calvin Klein, Volvo and of course mobile phone provider O2 would have been crazy not to use it!



Posted by: Richard

Perfectly Packaged

Packaging is an integral part of any consumer product; providing information and self promotion. Of course the best packaging combines these features with an irrepressible urge to make you pick it up and have a fiddle…

Check out this special ‘Parka Pak’ DVD packaging by AGI Media for the Northern Exposure DVD. It’s quite unlike anything else you’ve seen, but ties in with the brand so well. Even if you’ve never heard of the show, you’ll definitely want to have a go on the moose pull zipper!

Posted by: Richard

Another Easter Joke

Posted By: Yvette

Mint Advertising

Spotted these clever ads for Mentos, they feature a series of Mentos blister packs with the missing mints punched out to create images. Apparently the street level ads are actually made out of ‘real’ Mentos gum packages!

They complement a fantastic micro-site where visitors can create, save and display their own designs, create yours here.

Posted By: Davey