Wednesday 14 May 2008

Nike take it to the next level...



I like the new Nike football TV ad.

I first saw this at half time during the Man U - Barca champions league game.

Apparently directed by Guy Ritchie of Lock Stock fame. It's shot in the first person and shows (seemingly your own) rise from the lower leagues to being signed by Arsenal and onto the international stage.

Nice bit of art direction and very engaging with cameo appearances from all your favourite Nike sponsored footie players.

Check it out at: http://www.nike.com/nikeos/p/nikefootball/en__EMEA/index.html

Posted by: Bew

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