Brains from Thunderbirds takes centre stage in Drench ad

This has to be one of the best adverts on TV at the mo. Brains from Thunderbirds doing a Napoleon Dynamite-style dance for a full 55 seconds before telling us that water is good for the brain (get it?). It doesn’t entirely compute, but it’s so artfully executed that it doesn’t matter. It’s a totally seductive piece of work.

The brief for this project was to build mass awareness of drench and position it as the smarter hydrator in the water category.

Love the soundtrack – Rhythm is a Dancer by Snap – classic! Bring back the 90s!!

Posted by: Bew