All hail the print ad!!

I’ve been impressed recently by how many print ads have caught my eye with some even stopping me in my tracks! Whether it's magazine or outdoor I truly feel that a lot of company’s are going ‘back to basics’.

First up is Galaxy’s promoting Sex And The City on DVD showing NYC buildings made out of their chocolate - simple and effective.

Second is Lurpak’s where they focus on the quality of food which should go with their butter. In this instance it’s a classic baked potato but not just any, it’s a baked potato that is cooked to its best in an oven not a microwave – it’s clever and quirky.

Finally, a brand that always seems to get things right is Selfridges. Their ad ‘Treat Yourself’ works so well and is a great play on their key brand elements which are so recognisable and iconic now. Isn’t it great when you can sit back and let a brand work for you? Keeping it consistent with a sprinkle of freshness is the key!

Posted by: Jemma