Useful Advertising Makes A Splash!

I spotted this innovative piece of advertising on Springwise last week. Aircel, an Indian mobile phone network provider, attached a dinghy to a billboard next to a road which is notoroious for flooding during the monsoon season.

The billboard bore the message "In case of emergency cut rope" and, sure enough, a few weeks later the underpass flooded, the rope was cut, and the dinghy was used to rescue stranded pedestrians.

This bit of corporate generosity has brought media attention from around the globe and, now Aircel are reported to be planning something similar in Delhi and Kolkata.

Posted by: Roz